Mercedes Ramps up Production of Luxurious Compact Cars

The duel between BMW and Mercedes-Benz is the sort of battle that tends to make peoples' light up. And today, Mercedes is increasing fuel to the fire by means of ramping up production of luxurious compact cars. In this article, you will know the steps which Mercedes adopts in detail and it's your turn to figure out how the results will be.

A key step came Thursday in an improbable spot: Kecskemet, Hungary, about 60 miles from Budapest. That’s where Mercedes inaugurated a new factory, the first that the auto manufacturer has built in 15 years, as it began making cars in Vance, Ala. The plant cost $1 billion, and will create the B-class compact, now in its second generation, as well as one of the linchpins of Mercedes'small car lineup. The B-class is not sold yet in the usa, but it is sold in Canada, where it begins at about $30,000, and many specialists think it ultimately will be part of Mercedes’ American lineup.

Ever since going on sale in late 2011, Mercedes stated it has got 100,000 orders for the new B-class, which it also creates in Rastatt, Germany. At the plant launch, Mercedes also declared it will make a four-door coupe at the Kecskemet factory, that will go on sale in 2013. A concept model is anticipated to be shown next month at the Beijing Auto Show.

Mercedes, which wants record first quarter sales, is on a push to improve its sales by 25% over the next few years. On Thursday, the automaker reconfirmed its goals to sell more than 1.5 million cars in 2014 and 1.6 million in 2015. With the begin of production in Kecskemet, the Mercedes-Benz unpleasant in the premium compact section is shifting up a gear, said Dieter Zetsche, chief executive at Mercedes' parent Daimler. With the new factory, "we now have the ability to meet the requirement from many existing – and new – customers in the high quality compact segment."

BMW did better than Mercedes last year for American luxurious car leadership, but the two brands outsold Lexus in 2011 along with their American rivals. BMW's weapons in the small car combat have been its 3-series, and also the 1-series and its Mini lineup. To be honest, I am a kind of car lover, I really expect no matter BMW or Mercedes can get better and better, providing more and more high performance cars for us. In this way, as car buyers, we can invest the car with confidence.